Research
Who is behind the UK's billion-pound AI boom?
The Brief
- A new study by economists at the University of Warwick and Imperial College London, "Who Pays for AI?", examines the UK's boom in paid AI tools.
- The study uses anonymized bank and card transactions to identify who pays for ChatGPT or Claude out of their own pocket.
Why it matters
It provides transaction-based evidence on who personally pays for paid AI tools in the UK, rather than only describing overall usage.
Who’s affected
- researchers studying technology adoption and consumer spending
- UK policymakers interested in access to AI tools
- #ai
- #economics
- #consumer-spending
- #uk
- #subscriptions
Who is most likely to pay for ChatGPT or Claude out of their own pocket? "Who Pays for AI?," a new study by economists at the University of Warwick and Imperial College London, uses anonymized bank and card transactions to examine the U.K.'s boom in use of paid AI tools.