Research
People project a specific racial identity onto artificial intelligence, study finds
PsyPost · By Eric W. Dolan ·
The Brief
- A study published in the Journal of Personality and Social Psychology reports that people tend to perceive AI systems as White.
- This association appears even when the systems have no face, voice, name, or body.
- The authors report that across a series of studies, the racial association was linked to other factors (the source text is truncated at this point).
Why it matters
It suggests that people attribute racial identity to AI even without any visual or vocal cues, which matters for how AI systems are designed, perceived, and evaluated for bias.
Who’s affected
- social psychologists and researchers studying perception and bias
- designers and developers of AI systems
- #artificial intelligence
- #racial bias
- #social psychology
- #perception
- #ai ethics
People tend to perceive artificial intelligence systems as White, even when those systems lack a face, voice, name, or body, according to new research published in Journal of Personality and Social Psychology . Across a series of studies, this racial association was linked to…